Fashionable Luxury Eyewear For You

I have been a contact lens wearer ever since, (you’re not going to believe this),  I was 8 years old. I know that it’s hard to believe. My glasses were only worn at the end of the day when my eyes grew tired from the contacts.

Try on lots of pairs!







My eye doctor told me this summer that he thought I couldn’t wear lenses anymore. I shuddered. What? No more lenses? He said the Jerusalem air was making my eyes so dry that the contacts could only be worn minimally.  I had a hard time digesting that bit of news because my problem was that glasses never really did look good on me. I searched from store to store for a nice pair of glasses and, alas, I could not find any that I liked. You’ll be happy to know that there is a happy ending. My mother in NJ has a friend whose granddaughter and husband in Israel own a very chic, high end eyeglass store, located on Rechov Ben Yehuda in Jerusalem’s downtown. Erez Optic.

I  was very impressed. There are rows and rows of beautiful and very stylish first class frames.  They even had a great sale!  50% off all frames. (They still have this sale). I chose well! Great Choice!

Designer brands include Miu Miu, PRADA, Dior, Tiffany & co., Ralph Lauren, and many more. Erez Optics also carries exclusive brands such as Ron Arad, Mykita, and a few others.Which PRADA do you like?

The Ralph Lauren Glasses that I picked, I hardly take off! Just love them!  I also paid for special tinted lenses that darken into sunglasses so I don’t have to worry about finding my sunglasses!

Customer service at Erez Optic is very personable and professional. The owners wanted to bring a store to Jerusalem that combined the highest level of expertise with the most updated and fashionable frames from worldwide well known designers. They also carry many types of contact lenses.

Erez Optic is the only store in Jerusalem which has a specialized kids’ section for children needing eyeglasses. Ages start from babies who are one month old. 

So cute!The high quality frames are made from the material, miraflex, which ensures eye safety for children. You and your child have a choice of over two hundred different styles of fashionable eyeglasses and sunglasses. All staff are trained optometrists covering the area of pediatrics.


Even the sales staff are optometry students! Erez Optic work with reputable eye doctors and centers including the Kupat Holim Meuhedet. Eye exams for children are done by an experienced optometrist who is also a faculty member at the Hadassah School of Optometry.

Television shows and a small play center are provided to keep the kids busy while the parents look for suitable glasses.All in Pink

The adult eye exam is included in the price when purchasing eyeglasses or contact lenses.

Clients come from all over Jerusalem, Tel Aviv, Be’er Sheva, and other cities. The store’s loyal customers from Brazil, the United States, Canada, Venezuela and many more countries always return.

Erez Optic is located on 7 Ben Yehuda Street, Jerusalem. Phone number is 972-2-624-2777. Their email address is On Facebook, For Kids,


4 Comments on Fashionable Luxury Eyewear For You

  1. Mati
    January 1, 2014 at 11:18 am (4 years ago)

    Very useful information and interesting article — thanks!

  2. lior
    January 2, 2014 at 6:27 pm (4 years ago)

    “expert pediatric optometrist” ??!! there is not such a qualification in Israel .
    Children are being examined by pediatric Ophthalmologists.

    • Rebecca's Guide to Beauty in Israel
      January 2, 2014 at 6:39 pm (4 years ago)

      Thank you very much Lior for that edit. I asked the source and it is an optometrist. Hope you will keep following the blog and share with your friends.

  3. Becky
    June 21, 2014 at 9:35 pm (3 years ago)

    i really like this information. thanks for sharing.


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